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DoCoMo and the i-Mode Ecosystem
Overview report of DoCoMo, the world's most admired mobile operator, and i-Mode, the pioneering mobile internet system with 48.5 Million paying subscribers which started in Japan in February 1999.
Version 25 of June 1, 2009
approx. 187 pages, including approx. 48 Figures and 140 Photographs and 10 tables, pdf-format, 7 Mbyte
[BUY Single copy license : US$ 475]
[BUY Corporate license: US$ 2375]
Any questions? Contact us because we need your feedback!
i-mode | Go to our unofficial independent i-Mode FAQ
i-Mode is NTT DoCoMo's mobile internet business system with 48 Million paying subscribers (as of July 2008). DoCoMo's competitors have developed competing and very similar mobile internet systems with a total number of 89.5 Million paying subscribers, ie. about 72% of Japan's population are active and paying mobile internet users. i-Mode has been offered commercially starting in February 1999, and it's success exceeded any expection.
i-Mode is primarily a consumer brand under which NTT DoCoMo sells a variety of mobile communications services including mobile email, mobile data subscriptions, mobile commerce, mobile content, mobile music and more, and i-Mode also represents a business and technology platform for these services, including data centers, security systems, billing systems, and the associated software and hardware infrastructure.
i-Mode and competing systems (EZweb, Yahoo-mobile, EMnet, and Willcom's online services) are fully integrated into Japan's daily life and social system. During emergencies, displaced population in emergency shelters use i-Mode, EZweb, and other mobile internet services to communicate with their friends and family, when voice connections are overloaded, or when emergency communications take priority over private communications.
Our i-Mode FAQ summerizes some key facts of imode. If you need a more detailed overview, you may be interested in purchasing and downloading our market reports describing DoCoMo's imode, and KDDI's, SoftBank's, and eMobile's competing services.
Go to our unofficial independent i-Mode FAQ