Retail sector:
Eurotechnology Japan KK has much experience working with the retail sector in Japan, including direct person-to-person market research.
News & events:
American Chamber of Commerce in Japan (ACCJ), Tokyo:
"The beauty of Japan's Galapagos Effect - and how to go beyond"
Speaker: Gerhard Fasol, in Tokyo Westin Hotel, July 12, 2010, 12:00-14:00
Register (ACCJ members)|Contact us if you are interested to attend (non-ACCJ Members)
ICA, Tokyo:
"A Snapshot of the Current Mobile Market and Opportunities in Japan"
Speaker: Gerhard Fasol, in Tokyo, June 17, 2010, 18:30
Embassy of Sweden (Tokyo):
"The beauty of Japan's Galapagos effect - and how to go beyond"
Speaker: Gerhard Fasol, in Tokyo, May 19, 2010, 18:30
NIST, Washington DC:
"Will cash become obsolete? Next-next generation electronic and mobile payments in Japan"
Speaker: Gerhard Fasol, in Washington (DC), April 21, 2010,
NIST, Washington DC:
"Understanding Ludwig Boltzmann"
Speaker: Gerhard Fasol, in Washington (DC), April 21, 2010,
MIT Enterprise Forum:
"Next generation Electronic Payments Solutions"
Speaker: Gerhard Fasol, in Boston (MA), April 19, 2010,
Register here
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Japan's Retail sector:
Japan's retail sector is the world's second largest, and particularly at the high end, several luxury brand companies achieve a substantial part and in some cases a majority of their sales in Japan. Until the 1980's and 1990's Japan's retail sector was often characterized as a "closed market" with complex multi-level distribution systems. Around the year 2000, in the "third opening" of Japan, an increasing number of global brands started to enter Japan's markets for the first time, and sometimes for the second time after an initial failure.
It is often said that Japan's consumers are the world's most demanding, and as a consequence "who wins in Japan has a good chance to win world-wide". While an excellent product with a clear value proposition, logistics and distribution channels are essential, the key to success in Japan is a thorough understanding of the intended and of actual real Japanese customers.
Increasingly, mobile phones are a key communication and sales channel to reach Japanese consumers directly. Eurotechnology Japan KK works with retail companies to use mobile phones to connect and sell to our clients' best customers in Japan. We also help companies outside Japan to learn advanced mobile techniques from Japan.
Success stories:
- We advised IKEA on how to use mobile phones in Japan for customer relationship management
- We worked for a consumer finance company on customer facing mobile phone sites, and advised on mobile phone technology
- For a printing and imaging software company we conducted market research and developed market entry strategies for a software and hardware solution for networked printing from mobile phones. This work also included detailed market analysis and direct market research with end-consumers.
- For Deutsche Telekom we analysed the market for international mobile phone roaming business, and prepared strategies to cope with the changing market for these services in Japan