Japan trends 2008/2009

One of our clients in the financial industry asked me several trend questions:

  1. Q1: Biggest surprises in Japan in 2008?
  2. Q2: Biggest changes for 2009?

    • Hopefully LED/Solid state lighting going mainstream to save energy
    • Batteries and solar cells in combination starting to replace petrol for cars
    • Solar cell battle (between Q-cells, SHARP and others)
  3. Q3: Key topics in Japanese media for 2009?

    • Financial crisis and reviving the economy
    • Crisis of the car industry – and car industry’s paradigm shift

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