XBOX still faces difficulties in Japan
XBOX Japan entry: Microsoft reduces prices by 30%
Microsoft announced to reduce prices for Xbox-360 by 30% in Japan. We believe that this price reduction will not be enough to bring the breakthrough for Xbox in Japan.
Nintendo has reinvented the game industry, created a completely new paradigm. Nintendo does not reduce prices. Xbox is still in the pre-paradigm shift world… prices are not the issue.
XBOX Japan entry: CNBC interview
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