On March 31, 2007 eMobile will start high-speed (3.6 Mbps, HSDPA) mobile data services in Tokyo, Osaka and Nagoya, bringing disruption into the mobile data market in Japan.
While Willcom offers a flat data rate of YEN 9000 (US$ 77) per month for unlimited data transmission at 128kbps, eMobile will offer 30 times higher speed at about 1/2 the price:
3.6Mbps for PDAs, laptops and PCs for YEN 4980 (US$ 43, EURO 32) per month flat rate without any data limit (and n.b. no “fair use limit” as many European operators impose in the fine-print). …. and yes- you can probably also do wireless VOIP or Skype if you set this up yourself.
The established mobile operators (DoCoMo, KDDI/AU and SoftBank) do not offer any flat data rate to connecting PCs and laptops at this time.
(By the way- did you ever wonder why new entrants love flat rates? it’s because telecom billing systems are so expensive and complex. Flat rates are one of many competitive weapons new entrants have over incumbents…)
A new multi-billion dollar power? Here is the character for PASMO: with an antenna on the hat, a pocket on the chest to store PASMO away, and wheels on the shoes, and in cherry-blossom pink… Does this cherry-blossom-pink guy look like he represents a new US$ multi-billion economic power?
Tokyo Tower was illuminated in green color on St Patrick’s Day – (when I took these photographs a Japanese policeman guarding the Russian Embassy nearby asked me if Tokyo Tower from now on will always be green – so I explained St. Patrick’s Day to the Japanese policeman):
I took these photographs standing close to the perimeter of the Russian Embassy in Tokyo, which is heavily guarded by Japanese police. When I took the photographs of the green Tokyo Tower, a police officer standing guard asked me, if Tokyo Tower from now on will always be green. I told him that its only today for St. Patrick’s Day. The Japanese police officer did not know about St. Patrick’s Day, so I explained St. Patrick’s Day to him….
The presentation is not available any longer on the FCCJ website however you can download our report about Japan’s telecom sector. An abbreviated version is shown below via SlideShare. If you need the full FCCJ presentation PowerPoints e.g. for prior art or other business, please contact us.
From the Announcement:
In his presentation, Dr. Fasol will explain the essentials of Japan’s mobile phone market, why and how it is so different to Europe’s. He will also talk about some of the reasons why it is so difficult for European companies to succeed and uncover opportunities and the keys to success for European companies in this important market.
Example: mobile payment for the world’s busiest train line
CLSA – Asia-Pacific Markets – last week organized the “CLSA Japan Forum” here in Tokyo. About 800-1000 investment bankers, portfolio managers, investors, analysts came together. Since last year interest of global investors in Japan has increased a lot.
Eurotechnology Japan KK participated actively, and on Friday March 2, 2007, gave a presentation on:
Preview – Mobile payment Japan, e-money and mobile credit report:
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