u-Japan and Japan’s Mobile Phone Industry

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u-Japan follows i-Japan and e-Japan to take Japan to the forefront of global IT developments

Presentation at the EU-Japan Center for Industrial Cooperation, 12 October 2006

Title: “Japan’s Mobile Phone Industry and u-Japan”

Date and Time: Thursday, 12th October 2006, 17:00-19:00

Location (tentative, please check closer to the date for changes):
Main Conference Room 4F, EU-Japan Centre for Industrial Cooperation, Tokyo

Agenda: u-Japan and Japan as the mobile internet pioneer

Japan’s mobile phone and broad-band markets are about 3-6 years ahead of Europe: new services are typically invented or first brought to market in Japan, 3-6 years earlier than in Europe. Internet in Japan is generally much faster and much cheaper than in Europe. For this reason and because of it’s size, Japan’s telecom markets are full of opportunities for European companies with the right products and the right strategy, and for investors with the necessary knowledge.

Japan’s mobile phone industry is notoriously difficult to understand for Europeans because it’s
market logic is very different from Europe’s, and because the pace of innovation and structural change is much faster, and because of the language barriers.

This talk will explain the driving forces behind recent dramatic changes in Japan’s mobile telecom sector, and will explain new changes that the “ubiquitous-Japan” (“u-Japan”) policy will bring in the near future.

Do you need to know what Europe’s mobile phone and internet markets will look like in 2010 or 2015? – Come to this talk and you will get a good look into Europe’s IT future about 5 years ahead, as well as Japan’s telecom markets today.

Background: Japan – the mobile internet pioneer, and Vodafone’s departure from Japan

Following Vodafone’s decision to end business in Japan and the announcement of the sale of Vodafone-Japan to SoftBank, this author has been asked to brief the Technology Attaches of the 25 EU Embassies in Tokyo on Japan’s mobile phone and telecom sector.

The EU Technology Attaches were particularly interested in the impact on Europe by the termination of by far the biggest ever European investment in Japan. Clearly it is also important to determine, what other European companies can learn from Vodafone’s experience.

Eurotechnology Japan KK has been awarded a contract by the European Union to benchmark Japan’s telecom sector vs EU and make recommendations.

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  • Ken

    What happens now with Softbank in the picture? I gotta say…the connection has gotten really bad with their phones.

  • 3-6 years ahead of Europe probably means 7-10 years ahead of the United States.