Outsourcing Japan market research and strategy consulting to India??

With shock and surprise we recently found out that a very famous telecom and IT industry market research and strategy consultng firm with a globally famous brand apparently outsources market research of Japan’s mobile phone and telecom sector to India. The employees apparently are diligently studying the Japanese language in evening classes, so that in a few years time, they will be able to read a little of the Japanese mobile market information which can be found on the internet, we assume.

We believe that this explains why so much information about Japan’s telecom and mobile phone markets circulating outside Japan is incomplete, or in many cases even wrong.

This fact also contributes we believe to the fact, that some of the most famous global companies in the mobile phone sector find it so difficult to succeed in Japan, if they rely on Japanese market research outsourced to countries outside Japan.

Indeed similar to Vodafone’s departure from Japan, famous global telecom consultancies have also closed shop in Japan, due to the very high costs and the continuous high investments necessary to achieve and maintain leadership in understanding Japan’s telecommunication markets.

We can assure our newsletter subscribers and our customers that our original Eurotechnology market reports and our strategy consulting is hand crafted in Tokyo/Japan. Our team members working on Japan market research and strategy consulting, all live in Japan, are mostly Japanese, and work daily with Japanese CEOs, telecom managers, and most importantly of all, daily interview and discuss with real-life Japanese mobile phones users: face-to-face here in Japan – not across one or more oceans.

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  • I think that it is not just being done in India, but also in the Philippines and other neighboring countries in Southeast Asia where they can learn Japanese language too. It is a very interesting strategy of outsourcing, but it is a good one for their company (Japanese).