Why are keitai so hot in Japan?

Stockholm School of Economics - European Institute for Japanese Studies EIJS

Innovations in Japan’s mobile phone sector

Why is Japan’s telecommunications sector leading?

Seminar announcement

The European Institute of Japanese Studies (EIJS Academy in Tokyo) of the Stockholm School of Economics will hold a seminar in Tokyo-Marunochi on Thursday, February 16, 2006:

Topic: “Why are Mobile Phones (Keitai) so hot in Japan? – and How European companies in all sectors can profit from Keitai”

Speaker: Gerhard Fasol


Japan created the most passionate and most advanced mobile communications (keitai) market in the world. Recently, almost all innovations in mobile communications have been developed or brought to market first in Japan. Fasol’s talk will explain why this is, and how European companies in all fields, from retail to publishing can profit by building keitais into their business models.

Date: Thursday, February 16, 2006

6.15 – 7.00 p.m. Drink and Snack (served before the lecture)

7.00 – 9.00 p.m. Lecture and Discussion

Marubiru Conference Square, Room 2 (Tel: 03-3217-7111)
8th floor of Marubiru, 2-4-1 Marunouchi, Chiyoda-ku, Tokyo
One-minute walk from JR Tokyo Station, Marunouchi South Exit

Fee: JPY2,000 per person, payable at the door
Free for students, please bring your student ID
Free for those who are from sponsoring companies

Advance registration required: Please sign up (via email) or fax to (FAX 03-3212-1530) for the attention of Ms. Futagawa (EIJS Tokyo Office.)

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