QR-codes everywhere…

QR code for mobile phones and 105 applications

QR-codes (QR =Quick Response) seem to be everywhere. Amazon.co.jp has an i-Appli, which reads the ISBN from the barcode on the back of a book and takes you directly to the Amazon.co.jp i-mode site to order the book instead of buying it in the bookshop.

People in the mobile industry have QR-codes on their business cards:

QR code on business cards
QR code on business cards
Download our report on QR code applications for mobile phones in Japan
Download our report on QR code applications for mobile phones in Japan

Copyright·©1997-2013 ·Eurotechnology Japan KK·All Rights Reserved·

Amazon.co.jp captures mobile purchases directly inside competing brick-and-mortar stores with barcode i-appli

Amazon.co.jp introduced a barcode reader i-Appli (JAVA application for DoCoMo’s i-Mode phones), with which shoppers in brick-and-mortar stores can directly compare the prices with Amazon.co.jp’s mobile webstore prices. If the shopper prefers, he/she can order directly by i-Mode mobile phone from Amazon.co.jp online while still standing in front of the shelves of the brick-and-mortar store.

With this barcode reading mobile phone application (i-Appli), Amazon.co.jp is directly taking the competition into brick-and-mortar stores, battling on the same ground.

User interface of Amazon.co.jp’s barcode reading i-Appli – click to scan:

With Amazon.co.jp's barcode scan application customers shopping in a store can compare prices with Amazon.co.jp's ecommerce prices, and if cheaper, can order from Amazon.co.jp directly
With Amazon.co.jp’s barcode scan application customers shopping in a store can compare prices with Amazon.co.jp’s ecommerce prices, and if cheaper, can order from Amazon.co.jp directly from the mobile phone

The customer can directly scan the barcode with his/her Docomo i-Mode phone, and the Amazon.co.jp barcode i-Appli:

Customer scans the barcode in a store using the Amazon.co.jp bar code application on a DoCoMo i-mode phone
Customer scans the barcode in a store using the Amazon.co.jp bar code application on a DoCoMo i-mode phone

On the next screen Amazon.co.jp’s i-Appli shows the same product’s page in the Amazon.co.jp mobile store. The customer can directly order with one click if he/she prefers Amazon.co.jp’s offer instead of the brick-and-mortar store, where he/she is currently shopping. This i-Appli allows Amazon.co.jp to catch customers from within traditional stores.

After scanning the barcode, the Amazon.co.jp i-appli directly shows the price and order page of the same product on the Amazon.co.jp mobile site
After scanning the barcode, the Amazon.co.jp i-appli directly shows the price and order page of the same product on the Amazon.co.jp mobile site

Read our QR-code report for in-depth analysis and lots of applications of QR-codes and bar codes in Japan.

Music on mobile – as a killer application

iTunes versus Chaku-Uta downloads – Mobile Music Rocks

More Chaku-Uta mobile music downloads by KDDI in Japan than by Apple’s iTunes globally

Turns out that music is a killer application on mobile – we are working on a number of projects in the mobile music field. We just completed our “Mobile Music Japan” report.

With an incredibly much smaller potential customer base KDDI/AU delivered more downloads of 20-30 second songs (chaku-uta) than Apple’s i-Tunes. Motorola reportedly announced a mobile phone incorporating i-Tunes at the recent CES show in Las Vegas. KDDI/AU‘s tremendous success with chaku-uta indicates that combining Motorola phones with i-Tunes will be very successfull indeed. AU reported 1 million Chaku-Uta-Full downloads within the first 48 days of service (chaku-uta-full started on November 19, 2004).

Copyright (c) 1997-2013 Eurotechnology Japan KK All Rights Reserved