Marc Newson designed Talby concept phone for Japan’s mobile operator KDDI – au
On 13 October 2004, KDDI/AU announced “talby”, the third phone in their “AU design series”. Volume sales start in December 2004. We expect that “talby” will be similarly successful as “infobar” one year ago.
“talby” is a fully featured 3G phone with camera (640×480 pixel), QVGA display, EZappli/BREW, Chaku-uta, email, EZweb, PIM, GPS/EZnaviwalk,…
Softbank is rapidly becoming the third universal telco in Japan, targeting NTT’s most important income streams. KDDI of course is also targeting NTT’s fixed line income.
On November 2, 2004, NTT announced plans to compete: NTT will invest 5 Chou YEN (YEN 5000 Billion = US$ 45 Billion) over 6 years (2005-2010), i.e. about US$ 7.5 Billion/year. 60% of this investment will be for optical IP networks. NTT plans to build about 30 million FTTH lines.
According to newsreports, Japan’s ruling coalition decided on a draft law, which will make identification requirements for obtaining prepaid phones more strict, instead of totally outlawing prepaid phones. It is reported that according to this bill the transfer of mobile phones to third parties would become a punishable offence. So if this bill becomes law, you risk a prison sentence if you lend your prepaid mobile phone to others in Japan – be warned.
For detailed statistics on size, market shares and analysis of Japan’s prepaid phone market, consult the latest edition of our report on Japan’s telecom sector.