Tokyo Game Show TGS2004 (Sept 24-26, 2004): breakthrough for native mobile games

Tokyo Game Show TGS2004 - mobile games at the center. Mobile games at the center. Docomo was at the focus of TGS with iMode JAVA native mobile games

Mobile phone games at the center of TGS2004

Docomo at the center of attention with JAVA native mobile games for i-Mode

The annual “Tokyo Game Show” sets trends and is a must for game professionals and fans. More than 100 companies exhibit.

This years highlight is the SONY “PlayStation Portable” – PSP – to be introduced towards the end of 2004. SONY prepared a huge arena with an gigantic models of a PSP hanging overhead where visitors to the show could try out advance models of the PSP.

SONY also displayed the new “Gran Turismo 4” game, the release is scheduled for Dec 3, 2004. “Gran Turismo 4” was not the only car racing game at the show, we counted at least three more in this hugely popular category.

Japan game market report (398 pages, pdf-file):
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Docomo dominates Tokyo Game Show TGS2004 with JAVA native mobile games for i-Mode

The DoCoMo pavillion highlighted 15 of the most important i-Mode game partners. These 15 were selected from over 4000 i-mode content partners. Games are one of the most important sectors on the i-mode menu – many customers are driven by games to buy the next handset upgrade. Therefore DoCoMo has a great interest in mobile games. DoCoMos focus at the game show were games for the 900i FOMA/3G series.

Find out more in the picture series below, in our Japan game market report (398 pages, pdf-file):
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and in our report on Tokyo Game Show TGS2004

SONY previews PSP – Playstation Portable:

SONY PSP mock up for Tokyo Game Show TGS2004
SONY PSP mock up for Tokyo Game Show TGS2004

In a stunning arena around a gigantic hyper-real model of the PSP PlayStation Portable (PSP), visitors try out the PSP. PSP is announced to be released towards the end of 2004.

SONY PSP arena previewing the PSP at Tokyo Game Show TGS2004
SONY PSP arena previewing the PSP at Tokyo Game Show TGS2004

SONY offered a preview of “Gran Turismo 4” representing the enormously popular segmet of car racing games with realistic landscapes and surroundings.

SONY's Gran Tourismo at Tokyo Game Show TGS2004
SONY’s Gran Tourismo at Tokyo Game Show TGS2004

DoCoMo presented an intense show of 15 key i-mode partners focusing on games. The map immediately below shows the lay-out of DoCoMos exhibition area, together with small pictures of the main display of each of the 15 DoCoMo partners

NTT DoCoMo exhibit at Tokyo Game Show TGS2004
NTT DoCoMo exhibit at Tokyo Game Show TGS2004

One of the most important DoCoMo game partners is Square Enix with the best selling Final Fantasy series. Final Fantasy is a “role playing game” where the player joins a group of fighters. This photograph shows the Square Enix presentation in the DoCoMo display. Square Enix also had its own presentation area – complete with models, preview area, shows etc.

SquareEnix at DoCoMo's exhibit at Tokyo Game Show TGS2004
SquareEnix at DoCoMo’s exhibit at Tokyo Game Show TGS2004

“Rumble rose” is the most spectacular representative game of sexy games – Rumble Rose is about women wrestling…

Rumble Rose at Tokyo Game Show TGS2004
Rumble Rose at Tokyo Game Show TGS2004

ATLUS shows stunning color and illumination effects.

ATLUS at Tokyo Game Show TGS2004
ATLUS at Tokyo Game Show TGS2004
ATARI at Tokyo Game Show TGS2004
ATARI at Tokyo Game Show TGS2004
ATI at Tokyo Game Show TGS2004
ATI at Tokyo Game Show TGS2004

Japan game market report (398 pages, pdf-file):
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iTunes versus Chaku-Uta downloads – Mobile Music Rocks…

iTunes versus Chaku-Uta: more KDDI Chaku Uta downloads in Japan than iTunes downloads globally until mid-2014

until mid-2004 KDDI sells more chaku-uta mobile music downloads in Japan than iTunes globally

It’s tempting to compare iTunes and Chaku-Uta statistics to get a feel for the meaning of the Motorola-iTunes deal. Here we go:

KDDI-AU Chaku-Uta ring-tone downloads versus global Apple iTunes sales
KDDI-AU Chaku-Uta ring-tone downloads versus global Apple iTunes sales

More about Japanese telecom sector and mobile in Japan: Eurotechnology Japan report on Japan’s telecom sector

More about Mobile Music in Japan: “Mobile-Music” report

Copyright·©1997-2013 ·Eurotechnology Japan KK·All Rights Reserved·

Global Mobile phone ring tone market

Global mobile phone ring tone market (source: Consect LLC, WSJ) in 2004:

W Europe: US$ 1.5 billion (37.5%)
Japan: US$ 1.0 billion (24.0%)
Korea: US$ 0.5 billion (12.5%)
US: US$ 0.3 billion (7.5%)
ROW: US$ 0.7 billion (17.5%)
———————————
Total: US$ 4.0 billion (100%)

see: “Mobile Music in Japan” (report, pdf file)

Copyright·©1997-2013 ·Eurotechnology Japan KK·All Rights Reserved·

21.6 million 3G subscribers in Japan (31 August 2004)

The mobile phone subscriber statistics for August 2004 in Japan came out:

3G subscribers:

KDDI/AU: 15,511,800 subscribers, conversion rate to 3G: 86.1%
DoCoMo: 5,900,200 subscribers, conversion rate to 3G: 12.6%
Vodafone: 237,600 subscribers, conversion rate to 3G: 1.6%

Copyright·©1997-2013 ·Eurotechnology Japan KK·All Rights Reserved·

KDDI/AU has 80% of users on 3G

80% of KDDI/AU users are now converted to 3G, and KDDI/AU does not sell any 2G phones any more: only 3G and 3.5G (2.4Mbps data download).

Conversion to 3G in Japan: AU leads, DoCoMo and Vodafone follow. Vodafone's 3G conversion has stalled because of lack or attractive handsets in Japan and too low investment in 3G base stations
Conversion to 3G in Japan: AU leads, DoCoMo and Vodafone follow. Vodafone’s 3G conversion has stalled because of lack or attractive handsets in Japan and too low investment in 3G base stations

Here is KDDI/AU‘s newest 3.5G phone – the W21SA, for 2.4Mbps data download:

KDDI 3G mobile handset W21SA
KDDI 3G mobile handset W21SA

More about Japan’s mobile telecom sector:Eurotechnology Japan report on Japan’s telecom industry

Copyright·©1997-2013 ·Eurotechnology Japan KK·All Rights Reserved·

3G: "Vision, meet reality" (Economist on ITU vision for 3G)

Just read an article in the Economist:

“Mobile 3G telecoms: Vision, meet reality”

which quotes ITU’s 2000 vision for 3G (ITU = International Telecommunication Union):

The device will function as a phone, a computer, a television, a pager, a videoconferencing centre, a newspaper, a diary and even a credit card…it will support not only voice communications but also real-time video and full-scale multimedia. It will automatically search the internet for relevant news and information on pre-selected subjects, book your next holiday for you online and download a bedtime story for your child, complete with moving pictures. It will even be able to pay for goods when you shop via wireless electronic funds transfer. In short, the new mobile handset will become the single, indispensable “life tool”, carried everywhere by everyone, just like a wallet or purse is today.

Interestingly, every single detail of ITU’s 2000 3G-vision has now been realized now by DoCoMo in Japan.

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